Enpockets Mobile Advertising Platform First in Industry to be Audited by ABC ELECTRONIC
Enpocket, the Intelligent mobile marketing companyTM, today announced that it is working with ABC ELECTRONIC to offer the world’s first ABC ELECTRONIC audited mobile advertising service. This means that mobile operators and media owners using Enpocket will in future be able to provide buyers with independent traffic measurement, audience figures and greater transparency of their advertising properties. All ABC ELECTRONIC certification is based on census based audit measurement techniques, as opposed to ratings or one-off research. This allows ABC ELECTRONIC to provide reliable data and Continue reading →

