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Wireless technology steps to plate at All-Star Game By Peter J. Howe, Globe Staff

Boston, April 12, 2004 – OutStart, the leading provider of the only proven, content-centric software product family for learning, announced today that ATX Communications, one of the largest and most successful telecommunications companies in the United States, has improved sales readiness by reducing the time associated with developing training courses by 200 percent, through the use of OutStart Trainersoft. A key reason for ATX’s industry leadership is its sales team; it is highly trained and has experienced markedly low attrition. To maintain that competitive advantage, Continue reading →

Leading Retail Organizations Such as Tweeter, Family Dollar, and Lowes Benefit from a More Knowledgeable and Effective Work Force with OutStart

Latest Version of Authoring Tool Integrates with Central Storage and Management of Learning Content

Initiative designed to help consumers control marketer messaging they receive

Orange and Enpocket, the leading mobile marketing solutions provider, picked up the ‘Best application of an innovative CRM concept’ Award for the Orange Open Access programme at the 2004 CRM Industry Awards held in London on 27th April. This is the first time an SMS-based CRM programme has been recognised for the top award. The work that Orange and Enpocket have done to teach mobile users how to access mobile Internet content and get the most out of their handsets was also recognised in the Continue reading →

More than one third of US mobile owners now using text messaging Games and WAP usage only 2 and 3 percent behind Europe

Enpocket, the leading provider of mobile marketing solutions, has launched a new and innovative channel to allow advertisers to connect with today’s mobile consumer. By integrating advertising inventory into the fabric of mobile phone games, Enpocket and its partner MauiGames are providing a powerful advertising vehicle that combines the personal, intimate nature of the mobile phone with the dynamism, movement and colour of video games. Research from the University of Wisconsin indicates that brand placement and advertising within such games is highly effective – achieving Continue reading →

Enpocket, the leading mobile marketing solutions provider, has unveiled the findings from the latest Mobile Media Monitor. The quarterly analysis from Enpocket Insight helps marketers understand the changing patterns of mobile usage and provides actionable data for customer use with the Enpocket Engine. This quarter’s analysis shows that the number of mobile phone owners using 3G services has surged by 250% over the past six months, an interesting trend considering that a number of major carriers are currently rolling out consumer 3G services across Europe. Continue reading →

Expands reach In US And Europe with the opening of its fourth US and first Italian Office