Archives

Enpocket Engine selected by Vodafone UK for mobile CRM

Enpocket, the leading mobile marketing solutions provider, has licensed its mobile marketing software, the Enpocket Engine, to Vodafone UK to deliver marketing and CRM communications direct to the mobile phones of its customers. Vodafone UK is currently using the Enpocket Engine, the world’s most widely used mobile marketing software for SMS, MMS and WAP, to inform and educate customers of its range of products and services. The Enpocket Engine has been fully integrated with existing enterprise systems to provide one user interface for in-house mobile Continue reading →

Enpocket’s Mobile Media Monitor Finds Mobile Ownership & Sophistication Growing Fast in US

  128 million US adults now use a mobile phone Games download market grows 75% quarter over quarter Those texting to TV and radio doubles in 3 months New York – August 23, 2004 – Enpocket, the leading mobile marketing solutions provider, has unveiled the findings from its quarterly US Mobile Media Monitor. The quarterly analysis from Enpocket Insight helps marketers and wireless carriers understand the changing patterns of mobile usage. The latest mobile media monitor from Enpocket reveals that penetration of mobile phones in Continue reading →

Enpocket and UCI use location targeting to drive football fans to the Pepsi free-kick Challenge

UCI Cinemas, Pepsi and Enpocket, the leading mobile marketing solutions provider, are using location targeting to invite football fans to the Pepsi free-kick Challenge that is currently taking place in UCI Multiplex cinema venues across the UK. Using the Enpocket Engine, UCI is sending out SMS messages to invite football fans to hit the Pepsi free-kick target and earn a chance to win an all expenses paid trip to train alongside Real Madrid’s star striker Raul. To coincide with the start of the football season, Continue reading →

Enpocket Mobile Media Monitor (UK) reveals wider and more sophisticated use of mobile technologies

Mobile phone penetration increases by more than 13% in 9 months MMS usage and camera phone penetration doubles Enpocket, the leading mobile marketing solutions provider, has unveiled the findings from the latest Mobile Media Monitor. The quarterly analysis from Enpocket Insight helps marketers and mobile network operators understand the changing patterns of mobile usage. The latest report shows that, contrary to popular belief, mobile phone penetration is still growing in the UK. Penetration is up from 72% in October 2003 when the first Mobile Media Continue reading →