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Rich media ad tech firm Celtra has released its Q2 Mobile Ad Performance Report. In Q2, most impressions were seen in the Consumer Packaged Goods (CPG) industry and on smartphone devices. Slightly more impressions ran in in-app environments than on web. The report found overall improvement across key engagement metrics, including ad expansion rate, ad engagement rate and time spent, which can be attributed to seasonality, better quality of creatives as well as a maturing buying ecosystem with improved targeting. Celtra’s Reveal format, in which Continue reading →

Disruptor Beam, a gaming company focused on bringing the world’s greatest entertainment franchises to mobile, announced today its plans to release a new story-driven multiplayer strategy game based on The Walking Dead. Under license from Skybound Entertainment and based on Robert Kirkman’s acclaimed comic book series, The Walking Dead: March to War will launch on the App Store and Google Play next year. Fans can register as a Survivor by visiting www.MarchtoWar.com to receive pre-launch news about the game and an exclusive in-game Captured Walker Continue reading →

Neiman Marcus Group LLC Ltd. wants to offer a personalized shopping experience regardless of whether shoppers are buying online or in stores. That’s increasingly important for the retailer given that e-commerce accounts for roughly 30% of the retailer’s sales. “We’re known for our high-touch sales associates who help ensure that our customers have a good experience,” says Jeff Rosenfeld, the retailer’s vice president, customer insight and analytics. “We’re trying as hard as we can to extend that high-touch experience to the digital world so that Continue reading →

Celtra, the leading creative technology platform for video and display advertising, today announced that the company has been named a finalist under the Ad or Marketing Tech Platform category in the Effective Mobile Marketing People’s Choice Awards. In addition, Celtra’s Chief Revenue Officer, Jonathan Milne, has been named a finalist under the Mobile Marketer of the Year category. Celtra has been recognized for maintaining a strong mobile-first and programmatic creative presence in 2016 with particular success in developing groundbreaking formats with mobile-native features such as Continue reading →

Today, we’re excited to announce the launch of our mobile trade ideas application, which will make sharing ideas faster and easier for the thousands of contributors that currently use the TIM Ideas desktop platform worldwide. The mobile app can be accessed at mobile.timideas.com The app provides brokers with a more accessible and convenient way to enter their ideas, wherever they are. Through it, ideas can be submitted in just a few seconds, ensuring they are timely and relevant to recipients. The TIM Ideas mobile app Continue reading →

SilverRail, the innovative technology business providing digital infrastructure to enable travellers to search, plan and book rail globally, has announced a new three year partnership with Concur, the world’s leading provider of integrated travel and expense management solutions and services. Over the next coming months, using SilverRail’s API technology, Concur will be able to connect it’s corporate travel customers to European rail content across multiple markets, enhancing their OBT offering in a number of new markets. SilverRail’s SilverCore platform provides a simple, cost-effective way to Continue reading →

SilverRail and National Express Group have announced an industry-first technology partnership which is set to transform the travelling public’s experience with UK rail, starting with the c2c rail franchise that links the City of London with east London and south Essex. SilverRail will provide the functionality for the complete customer sales journey, from journey planning to ticketing, underpinned by their multi-channel ticketing issuing system (TIS). This allows c2c to own and control all customer touch points including c2c’s website, mobile site, app layers, ticket vending Continue reading →

SilverRail, the technology company powering the next-generation rail retailing and distribution platform, has launched SilverRail Labs to highlight its commitment to R&D and to showcase a series of game-changing projects cleverly developed using insight and technology. In keeping with SilverRail’s mission to provide a better customer experience across all ground transportation types, SilverRail Labs will push the status quo, exploring unchartered territory and looking to the latest technological developments to build new, customer-centric, solutions. SilverRail Labs has been conceived to give SilverRail employees the space Continue reading →

ZeroStack, a one-stop shop for hybrid cloud infrastructure that delivers agility without complexity, today announced that it is the first to integrate Trilio Data’s OpenStack optimized data protection and recovery technology. ZeroStack’s turnkey, self-healing Cloud Platform delivers full OpenStack functionality without IT operational burden, and now, with enterprise capabilities including integration of Trilio Data’s TrilioVault, delivers what enterprises demand for production application deployments. “As business-critical enterprise workloads move from DevOps into production-ready clouds in OpenStack, the requirements change slightly,” said David Safaii, CEO, Trilio Data. Continue reading →

Cannes, France: Mavrck, the leading micro-influencer marketing platform trusted by premier consumer brands, today announced DirectLink, a dynamic version of the company’s Influencer Activation Engine that can be used within a brand’s existing digital assets. With DirectLink, Mavrck is broadening its platform to power brands who have already invested in engaging digital experiences. “Influencers have become the go-to solution for overcoming a growing list of hurdles with digital advertising – in 2016, a staggering 80 percent of marketers have invested in influencer marketing strategies,” said Continue reading →