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Expedia, Inc., (NASDAQ: EXPE) and SilverRail Technologies, Inc., today announced entry into a definitive agreement in which Expedia® will acquire a majority stake in SilverRail. SilverRail set out to solve rail’s most challenging technology problems and has been an important Expedia industry partner, helping to bring online booking for rail to Expedia’s customers. “Rail is ready for an online revolution, and we’re ready to be a part of it. Rail’s shift online is one of the fastest growing areas of innovation in the $1.3 trillion Continue reading →

Coherent Path on Tuesday announced the general availability of its Content Library, a new email marketing optimization tool that repurposes old email content for new campaigns. Coherent Path’s Content Library aims to maximize marketing productivity and increase the return on investment of future campaigns by extending the lifespan of existing email assets. Coherent Path powers a machine-learning solution that analyzes the entire content history of a retailer’s email marketing program, including any accompanying transactional data, to identify under-exposed products and services to keep marketing content Continue reading →

Celtra, a creative technology platform for video and display brand advertising, announced Tuesday that the company was named the winner of the Ad or Marketing Tech Platform category in the 2016 Effective Mobile Marketing People’s Choice Awards, which garnered over 2,000 votes from industry experts. In addition, MMW has learned, Celtra’s Chief Revenue Officer, Jonathan Milne, was voted Mobile Marketer of the Year. “It’s a great honor for us to be named winners in the Effective Mobile Marketing People’s Choice Awards,” said Milne. “We are Continue reading →

In today’s highly automated, data-driven digital advertising market, ensuring great creative can be a challenge. Yet it remains as important as ever, ultimately driving the user experience and ROI for advertisers. The key is to make great, data-driven creative simple, and enable it across devices, formats and channels. Celtra being named a Creative API Partner is a big step towards that goal and a natural fit for our two companies. Snap Inc. has been empowering people to tell their stories creatively for years, with Snapchat Continue reading →

Trilio Data, the creators of the first and only comprehensive data protection, backup and recovery solution native to OpenStack, has hired Tom Lahive as General Manager for Cloud, Service Providers, and Technology Alliance Partners. A key member of the Trilio leadership team, Lahive will build and manage a team that is responsible for sales, enablement, and marketing to OpenStack service providers and technology alliance partners. He will also develop processes, procedures, and tools to support and streamline the company’s sales efforts. “Tom Lahive is an Continue reading →

What a triumphant week it’s been at SilverRail Tech On Tuesday evening SilverRail was crowned the winner of the ‘Best Technology Innovation’ award in front of 500+ industry peers at the 2016 Travolution Awards – the UK travel industry’s highest accolade for innovation and excellence online. This was based on the entry that we submitted in June which focused on our SilverCore API – the world’s first unified platform for global rail distribution which is reducing rail complexity, and helping the rail industry to grow Continue reading →

February 2, 2017 (Framingham, MA) – Disruptor Beam, a company focused on turning the world’s greatest entertainment brands into successful games loved by highly connected customers, announced today an $8.5 million Series B financing. The new funds will help to fuel the continued growth of the company and its three games – Star Trek Timelines, Game of Thrones Ascent and the upcoming The Walking Dead: March to War – throughout 2017. This announcement comes on the heels of a banner year in 2016, in which Continue reading →

Increasingly irrelevant to the buy-side and inefficient for the sell-side, traditional broker relationships based on written research and phone calls are fast dying out. Research shows active managers are turning to quantitative techniques and digital delivery techniques in response; fund managers and brokers that can’t adapt will not survive. 94% of the fundamental and quantitative fund managers, responsible for a total of $609 billion in assets, interviewed by Market Structure Partners, said that they expect funds using quantitative techniques to continue to increase in popularity. Continue reading →

Rich media ad tech firm Celtra has released its Q2 Mobile Ad Performance Report. In Q2, most impressions were seen in the Consumer Packaged Goods (CPG) industry and on smartphone devices. Slightly more impressions ran in in-app environments than on web. The report found overall improvement across key engagement metrics, including ad expansion rate, ad engagement rate and time spent, which can be attributed to seasonality, better quality of creatives as well as a maturing buying ecosystem with improved targeting. Celtra’s Reveal format, in which Continue reading →

Today we announced that our TIM Ideas platform can solve brokers’ challenges in meeting new capture and disclosure requirements for sales people and sales traders under new Market Abuse Regulations (MAR) due to be implemented on 3 July 2016. The new MAR standards In a development that surprised some brokers across Europe, on 10 March 2016 the European Commission endorsed the European Securities and Markets Authority’s (ESMA) technical standards as they apply to sales people and sales traders under Market Abuse Regulation. ESMA had delivered Continue reading →