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Celtra’s AdCreator runs $400M in mobile and cross-screen media buys.

Talligent’s Openbook Provides Visibility into Cloud Resources

New partnership integrates TIM Investor intelligent sentiment into the OTAS Apps

Celtra, the leading user experience platform for digital display and video advertising, announced today that Celtra’s AdCreator platform has been granted accreditation by the Media Rating Council (MRC) for its measurement of served display and rich media ad impressions and ad engagement1 metrics in desktop, mobile web and mobile in-app environments. MRC accreditation indicates that Celtra’s measurements adhere to the MRC’s Minimum Standards for Rating Research and to the applicable measurement guidelines issued by the Interactive Advertising Bureau (IAB). Celtra has pioneered a range of Continue reading →

SilverRail, the transformational technology business dedicated to supporting train companies in attracting, interacting and transacting with their customers, has today announced a new partnership with Govia’s rail companies’ supporting their On Track Retail booking engine. The rail companies have more than 27% share of the UK rail market with 6,000 daily train services and 12,600 employees. SilverRail’s market-leading SilverSearch platform is now powering the new On Track Retail rail booking engine across all of the franchises, enabling customers to plan rail journeys in real-time. This Continue reading →

Mavrck, a startup that helps marketers recruit customers to create promotional content, has raised $5 million in Series A funding. There are plenty of other companies working on influencer marketing, but Mavrck co-founder and CEO Lyle Stevens said they usually identify influencers without helping brands “activate” them, or they’re focused on how to “rent” influencers, regardless of whether or not they have any actual loyalty to a specific brand or product. Mavrck, in contrast, allows brands to work with what it calls “micro-influencers” who are Continue reading →

SilverRail Technologies and the Expedia group (NASDAQ: EXPE) today announced a strategic technology partnership to power Expedia’s global expansion in the rail business. Rail is an increasingly popular mode of regional transport throughout Europe and Asia. According to Phocuswright, rail is now the fastest growing sector in travel, with over €30 billion in rail tickets sold in Europe alone[1]. City-centre to city-centre access, private and government investment, speed advancements, and a lower environmental impact than other means of travel helped propel significant growth in the Continue reading →

Since the first “Star Trek” television series took flight half a century ago, the science-fiction show and its many spin-offs have featured hundreds of characters–heroes, villains, comic relief, and even red-shirted extras who get killed in the first 15 minutes. Now comes a new videogame from Framingham’s Disruptor Beam Inc. that will let you play as any of them. In “Star Trek Timelines,” a player can go on adventures with a crew made up of characters from all the various “Star Trek” TV series and Continue reading →

During the last 20 years licensed brands have gotten a bad name with gamers going far back to gems such as Judge Dredd and Star Wars: Masters of Teräs Käsi. Which makes the success of Massachusetts-based Disruptor Beam, Inc. all the more novel. This is a social game developer built up around the concept of leveraging major licensed brands well. Launched in 2010, the studio aimed high and secured the Game of Thrones license out of the gate – releasing the highly regarded social game Continue reading →

AOL today announced its continued investment in cross platform programmatic technology for marketers and publishers by signing an agreement to acquire Millennial Media, Inc. (NYSE: MM), a leading end-to-end mobile platform, for $1.75 per share of Millennial Media common stock. Following AOL’s recent acquisition by Verizon, which operates the nation’s largest and most reliable wireless network, and its global enterprise-level partnership with Microsoft, today’s announcement further strengthens AOL’s mobile capabilities and underlines its position as the first global mobile media technology company. AOL now operates Continue reading →