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Enpocket, the leading wireless media services company, has been appointed by Wegener Consumer Lifestyle, one of the UK’s largest direct marketing service providers, to represent its mobile media lists. The 18-month exclusive technology and media deal sees Wegener (formerly the Consumer Surveys part of the Dudley Jenkins Group) join the wide ranging portfolio of premium media owners Enpocket represents, which includes O2, Emap, NHS, Shazam, Unideal, Lycos and Premium TV. Enpocket will offer marketers opportunity to target over 400,000 consumers who have opted in to Continue reading →

  Enpocket, the leading provider of mobile media and technology services, has been appointed to plan and deliver a sponsored NHS appointment reminder service using text messaging in four NHS Trusts and subsequently to offer the service to Trusts across the NHS. The service is to be implemented in conjunction with Healthcare Communications Ltd, the leading NHS communications directory provider. It has been estimated that missed appointments within the health service cost the NHS over £400m per year. A test that has been running at Continue reading →

  Shazam, the music recognition service for mobile users, and Enpocket, the leading mobile marketing services provider, have formed a strategic relationship to build out the Shazam business offering. In the first stage of the relationship the Enpocket Insight team have analysed the Shazam database and produced a behavioural segmentation of usage of the service. Key user segments have been targeted with SMS CRM campaigns delivered by Enpocket, which give users added value through ring tones, Songmail and chart information, while generating increased use of Continue reading →

Enpocket, the leading mobile marketing service provider, is supporting the Universal Studios 2 Fast 2 Furious film launch with a nationwide premium text competition to win a Mitsubishi EVO as seen in the film. The movie is due to be screened in cinemas from 20th June 2003. 2 Fast 2 Furious is the highly anticipated follow-up to the Summer 2001 box office sensation The Fast and the Furious about the super-charged world of street racing. Paul Walker returns as former cop Brian O’Conner in this Continue reading →

  Enpocket, the wireless media and technology solutions provider, and Premium TV (PTV), the UK’s leading provider of digital sports content, have partnered to offer mobile marketing campaigns to subscribers of PTV’s network of 80 UK football clubs. PTV, a wholly owned subsidiary of NTL Europe, is the largest sports network in Europe and offers websites, streamed audio/video content, club-branded betting solutions and an advertising/e-commerce platform to the majority of the UK’s professional football clubs, including Newcastle United, Rangers and Aston Villa. Richard Firminger, UK Continue reading →

  Enpocket, the leading provider of mobile marketing services, is delivering text activity on two fronts to promote the launch of 20th Century Fox’s new thriller Phone Booth, which goes on general release in cinemas across the country on April 18th. Phone Booth follows a slick New York media consultant (Colin Farrell) who answers a ringing public phone only to find he is trapped by a serial killer with a sniper rifle who says he’ll be shot dead if he hangs up. The promotion kicks Continue reading →

  Enpocket, the leading provider of mobile marketing services, is to deploy its Enpocket Engine for a major Txt to Win campaign for Vittel Natural Mineral Water. The campaign breaks in stores across the country this week. Launching ahead of the London Marathon, to which Vittel is the official water supplier, the campaign focuses on marathon world record holder, Paula Radcliffe. Consumers who text RECORD BREAKER to a dedicated short code are entered into a draw for a round the world holiday for two centred Continue reading →

  Enpocket, the leading wireless marketing service provider, is working with the BBC to provide supporting text services for two of its Spring initiatives: the new TV health series Diet Trials; and Txt Bites, part of the BBC’s Bite Size revision service for students. Diet Trials, which runs from March 16th to April 2nd on BBC ONE, lifts the lid on dieting and diets by putting four of the most well-known diet regimes to a 6-month test with 300 clinically overweight people across the UK. Continue reading →

  Enpocket, the leading wireless marketing service provider, has signed a deal to provide technology and consulting services to BraveSky, the mobile arm of Sydney-based ad agency Brave New World Communications. The deal sees Enpocket provide hosted technology services through the Enpocket Engine, which gives BraveSky the capability to deliver client campaigns and CRM activity of all types (SMS, MMS, Voice and WAP). Consultancy will draw on the wide experience Enpocket has in defining how mobile marketing is best deployed, in setting standards, and in Continue reading →

  The Mobile Marketing Association (MMA), the premier global association devoted to the development of good practice, self regulation and common standards in mobile marketing and associated technologies, today announced its new UK Board of Directors and set out its strategy and agenda for 2003. Jeremy Wright, co-founder of Enpocket, and Lars Becker, CEO of Flytxt, continue in the Chair and Deputy Chair roles they have shared since September 2002. The sharing arrangement, which sees Wright take the Chair for the first 6 months of Continue reading →