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uLocate Communications Appoints Tripp Blair as President/CEO, Raises New Funding

uLocate Communications Inc, a leading developer of wireless location based sevices, has announced the appointment of a new CEO and the receipt of new funding as the company continues to enjoy strong publicity highlighting its service that enables parents to pinpoint their children’s whereabouts – around the clock – using their cell phones, the Internet, and the latest in GPS satellite technology. Tripp Blair, a seasoned, entrepreneurial sales and marketing executive with a demonstrated track record of leading companies through rapid growth and maturation, has Continue reading →

Enpocket wins agreement to provide NHS appointment reminder service and gives brands unique opportunity to sponsor the messages

  Enpocket, the leading provider of mobile media and technology services, has been appointed to plan and deliver a sponsored NHS appointment reminder service using text messaging in four NHS Trusts and subsequently to offer the service to Trusts across the NHS. The service is to be implemented in conjunction with Healthcare Communications Ltd, the leading NHS communications directory provider. It has been estimated that missed appointments within the health service cost the NHS over £400m per year. A test that has been running at Continue reading →

Enpocket and Premium TV to offer mobile marketing to UK football fans

  Enpocket, the wireless media and technology solutions provider, and Premium TV (PTV), the UK’s leading provider of digital sports content, have partnered to offer mobile marketing campaigns to subscribers of PTV’s network of 80 UK football clubs. PTV, a wholly owned subsidiary of NTL Europe, is the largest sports network in Europe and offers websites, streamed audio/video content, club-branded betting solutions and an advertising/e-commerce platform to the majority of the UK’s professional football clubs, including Newcastle United, Rangers and Aston Villa. Richard Firminger, UK Continue reading →

Fox promotes Phone Booth thriller with twin-pronged SMS campaign through Enpocket

  Enpocket, the leading provider of mobile marketing services, is delivering text activity on two fronts to promote the launch of 20th Century Fox’s new thriller Phone Booth, which goes on general release in cinemas across the country on April 18th. Phone Booth follows a slick New York media consultant (Colin Farrell) who answers a ringing public phone only to find he is trapped by a serial killer with a sniper rifle who says he’ll be shot dead if he hangs up. The promotion kicks Continue reading →

Vittel launches marathon SMS promotion through Enpocket

  Enpocket, the leading provider of mobile marketing services, is to deploy its Enpocket Engine for a major Txt to Win campaign for Vittel Natural Mineral Water. The campaign breaks in stores across the country this week. Launching ahead of the London Marathon, to which Vittel is the official water supplier, the campaign focuses on marathon world record holder, Paula Radcliffe. Consumers who text RECORD BREAKER to a dedicated short code are entered into a draw for a round the world holiday for two centred Continue reading →

BBC to use Enpocket Engine for SMS services

  Enpocket, the leading wireless marketing service provider, is working with the BBC to provide supporting text services for two of its Spring initiatives: the new TV health series Diet Trials; and Txt Bites, part of the BBC’s Bite Size revision service for students. Diet Trials, which runs from March 16th to April 2nd on BBC ONE, lifts the lid on dieting and diets by putting four of the most well-known diet regimes to a 6-month test with 300 clinically overweight people across the UK. Continue reading →

Enpocket signs technology and consulting deal

  Enpocket, the leading wireless marketing service provider, has signed a deal to provide technology and consulting services to BraveSky, the mobile arm of Sydney-based ad agency Brave New World Communications. The deal sees Enpocket provide hosted technology services through the Enpocket Engine, which gives BraveSky the capability to deliver client campaigns and CRM activity of all types (SMS, MMS, Voice and WAP). Consultancy will draw on the wide experience Enpocket has in defining how mobile marketing is best deployed, in setting standards, and in Continue reading →

Jeremy Wright, co-founder of Enpocket, elected chairman of MMA UK

  The Mobile Marketing Association (MMA), the premier global association devoted to the development of good practice, self regulation and common standards in mobile marketing and associated technologies, today announced its new UK Board of Directors and set out its strategy and agenda for 2003. Jeremy Wright, co-founder of Enpocket, and Lars Becker, CEO of Flytxt, continue in the Chair and Deputy Chair roles they have shared since September 2002. The sharing arrangement, which sees Wright take the Chair for the first 6 months of Continue reading →